{"id":15001,"date":"2021-05-06T19:34:13","date_gmt":"2021-05-06T17:34:13","guid":{"rendered":"https:\/\/www.skaylink.com\/?p=15001"},"modified":"2024-10-29T09:36:10","modified_gmt":"2024-10-29T08:36:10","slug":"data-analytics-und-model-building","status":"publish","type":"post","link":"https:\/\/www.skaylink.com\/de\/case-studies\/data-analytics-und-model-building\/","title":{"rendered":"Data Analytics und Model Building"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15001\" class=\"elementor elementor-15001\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4b3a78 header-keyvisual-container e-flex e-con-boxed e-con e-parent\" data-id=\"4d4b3a78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72f0bfee elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"72f0bfee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.skaylink.com\/de\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6df94973 e-con-full e-flex e-con e-child\" data-id=\"6df94973\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-127d16ec header-keyvisual-content e-con-full e-flex e-con e-child\" data-id=\"127d16ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2103f20b e-con-full e-flex e-con e-child\" data-id=\"2103f20b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c31e471 elementor-widget elementor-widget-text-editor\" data-id=\"4c31e471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCase Studies\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e4a2f2 elementor-widget elementor-widget-heading\" data-id=\"43e4a2f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Model Building in der Werbebranche<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0d6ec8 elementor-widget elementor-widget-text-editor\" data-id=\"7a0d6ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Einsatz von Data Analytics und Aufbau von Machine-Learning-Modellen f\u00fcr Social Listening: Tausende von Bewertungen mit Hilfe von K\u00fcnstlicher Intelligenz analysieren<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-735e7e2e e-flex e-con-boxed e-con e-parent\" data-id=\"735e7e2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e4cc2c2 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"4e4cc2c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7aeb7386 e-con-full e-flex e-con e-child\" data-id=\"7aeb7386\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b74423e elementor-widget elementor-widget-heading\" data-id=\"b74423e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mit Data Analytics und KI den Puls des Zeitgeists f\u00fchlen <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc236bf elementor-widget elementor-widget-text-editor\" data-id=\"5bc236bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eine Medienagentur recherchiert mit Data Analytics und Machine-Learning-Technologie von Skaylink in sozialen Netzen die Bekanntheit von Unternehmen und Marken sowie deren Wahrnehmung in den Communities.<\/p><p>Die Analysen werden je nach Bedarf in k\u00fcrzester Zeit auf allgemeine Trends, spezielle Trends oder ausgew\u00e4hlte Zielgruppen adaptiert.<\/p><p>Die dazu notwendigen KI-Modelle werden auf einer cloudbasierten Plattform mit Daten versorgt und ausgewertet sowie in einem DevOps-Prozess weiterentwickelt und laufend aktualisiert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3eeb52 elementor-widget elementor-widget-heading\" data-id=\"7b3eeb52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Tonalit\u00e4t macht den Markenwert<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4b612f elementor-widget elementor-widget-text-editor\" data-id=\"1e4b612f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die \u00f6ffentliche Meinung zu einem Unternehmen oder einer Marke ist entscheidend f\u00fcr den Erfolg. Traditionelle Marktforschungswerkzeuge greifen allerdings nicht in sozialen Medien, da die Verarbeitung der verf\u00fcgbaren Daten mit herk\u00f6mmlichen Methoden zu teuer ist.<\/p><p>Skaylink setzt Methoden der K\u00fcnstlichen Intelligenz ein, um Daten aus sozialen Medien zu verarbeiten und die Tonalit\u00e4t (positiv, neutral, negativ) von Artikeln mit Bezug auf Image und Reputation (Produkte und Services, Innovationen, Service-Orientierung, Nachhaltigkeit etc.) zu bewerten.<\/p><p>Urspr\u00fcnglich war die Analyse nur auf Branchen und Themen ausgelegt (z. B. Nachhaltigkeit von Automobilzulieferern), konnte in der Zwischenzeit aber auf einzelne Unternehmen und Marken verfeinert werden.<\/p><p>Die Pipeline zur Content-Analyse wird auf Basis von AWS-Cloud-Diensten realisiert. Das Modell wird laufend mit DevSecOps-Methoden verfeinert und analysiert Millionen von Texten f\u00fcr Tausende von Kunden jeden Tag.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62b124dd e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"62b124dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5358c7c4 e-con-full e-flex e-con e-child\" data-id=\"5358c7c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf50a1a elementor-widget elementor-widget-heading\" data-id=\"5cf50a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Umgesetzte L\u00f6sungen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5670dc2a elementor-widget elementor-widget-text-editor\" data-id=\"5670dc2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Data Analytics und KI: Analyse von Tausenden von Bewertungen mittels KI f\u00fcr Social Listening.<\/li><li>Natural Language Processing (NLP): Bewertung der Tonalit\u00e4t von Texten in Bezug auf Image und Reputation von Unternehmen.<\/li><li>Cloud-Plattform: Nutzung einer Cloud-Plattform f\u00fcr Datenverarbeitung und Modellentwicklung.<\/li><li>AWS: Verwendung von Amazon Web Services f\u00fcr die Inhaltsanalyse-Pipeline.<\/li><li>DevOps: Einsatz von DevOps-Methoden zur kontinuierlichen Verbesserung der Modelle.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e5be10c elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"3e5be10c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71d2b746 elementor-widget elementor-widget-image\" data-id=\"71d2b746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"600\" src=\"https:\/\/www.skaylink.com\/wp-content\/uploads\/2023\/12\/placeholder-16-1.jpg\" class=\"attachment-full size-full wp-image-57612\" 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elementor-element-55762ecb e-flex e-con-boxed e-con e-parent\" data-id=\"55762ecb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-534ce23f e-con-full e-flex e-con e-child\" data-id=\"534ce23f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-373b26ac e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"373b26ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fe0875 e-con-full e-flex e-con e-child\" data-id=\"0fe0875\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b75a3 elementor-widget elementor-widget-text-editor\" data-id=\"66b75a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCase Studies\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b58affb elementor-widget elementor-widget-heading\" data-id=\"b58affb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hotelsoftware-Anbieter ibelsa erreicht bessere Skalierbarkeit und erh\u00f6ht die Sicherheit mit Skaylink und AWS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29d94ff elementor-widget elementor-widget-text-editor\" data-id=\"29d94ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMit AWS-Partner Skaylink konnte das Hotelverwaltungssystem ibelsa bessere Skalierbarkeit erreichen, die Kosten senken und die Sicherheit verbessern.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b359c elementor-widget elementor-widget-button\" data-id=\"79b359c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.skaylink.com\/de\/case-studies\/ibelsa\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"skaylinkicon- skaylink-icon-arrow\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Weiterlesen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-70874\">.e-loop-item-91638 .elementor-element.elementor-element-534ce23f:not(.elementor-motion-effects-element-type-background), .e-loop-item-91638 .elementor-element.elementor-element-534ce23f > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.skaylink.com\/wp-content\/uploads\/2026\/02\/STABILO_Produktion_BOSS-ORIGINAL-1.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"70874\" class=\"elementor elementor-70874 elementor-57266 elementor-57266 swiper-slide e-loop-item e-loop-item-91638 post-91638 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-microsoft tag-security\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-55762ecb e-flex e-con-boxed e-con e-parent\" data-id=\"55762ecb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-534ce23f e-con-full e-flex e-con e-child\" data-id=\"534ce23f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-373b26ac e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"373b26ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fe0875 e-con-full e-flex e-con e-child\" data-id=\"0fe0875\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b75a3 elementor-widget elementor-widget-text-editor\" data-id=\"66b75a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCase Studies\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b58affb elementor-widget elementor-widget-heading\" data-id=\"b58affb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Professionelle R\u00fcckendeckung f\u00fcr die eigene IT-Sicherheit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29d94ff elementor-widget elementor-widget-text-editor\" data-id=\"29d94ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSTABILO setzt auf das Cyber Security Center von Skaylink \u2013 eine Managed-SOC-L\u00f6sung f\u00fcr den zuverl\u00e4ssigen 24\/7-Schutz der Cloud-Infrastruktur. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b359c elementor-widget elementor-widget-button\" data-id=\"79b359c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.skaylink.com\/de\/case-studies\/stabilo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"skaylinkicon- skaylink-icon-arrow\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Weiterlesen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-70874\">.e-loop-item-91703 .elementor-element.elementor-element-534ce23f:not(.elementor-motion-effects-element-type-background), .e-loop-item-91703 .elementor-element.elementor-element-534ce23f > 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e-child\" data-id=\"534ce23f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-373b26ac e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"373b26ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fe0875 e-con-full e-flex e-con e-child\" data-id=\"0fe0875\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b75a3 elementor-widget elementor-widget-text-editor\" data-id=\"66b75a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCase Studies\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b58affb elementor-widget elementor-widget-heading\" data-id=\"b58affb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nutzerzentrierung beim StWN-Konzern: So geht Modern Work!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29d94ff elementor-widget elementor-widget-text-editor\" data-id=\"29d94ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSkaylink begleitete die St\u00e4dtischen Werke N\u00fcrnberg (StWN) auf dem Weg zu einer hochmodernen, bestens abgesicherten Arbeitsumgebung. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b359c elementor-widget elementor-widget-button\" data-id=\"79b359c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.skaylink.com\/de\/case-studies\/nutzerzentrierung-stwn-konzern\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"skaylinkicon- skaylink-icon-arrow\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Weiterlesen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Voriger\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"skaylinkicon- skaylink-icon-arrow-circle-left---mobile\"><\/i>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"N\u00e4chster\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"skaylinkicon- skaylink-icon-arrow-circle-right---mobile\"><\/i>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Data Analytics und Machine Learning-Modelle analysieren den Bekanntheitsgrad von Unternehmen und Marken mit Hilfe von KI<\/p>\n","protected":false},"author":14,"featured_media":15104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[71,120],"class_list":["post-15001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-aws","tag-ki-ml"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.skaylink.com\/de\/wp-json\/wp\/v2\/posts\/15001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.skaylink.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.skaylink.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.skaylink.com\/de\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.skaylink.com\/de\/wp-json\/wp\/v2\/comments?post=15001"}],"version-history":[{"count":15,"href":"https:\/\/www.skaylink.com\/de\/wp-json\/wp\/v2\/posts\/15001\/revisions"}],"predecessor-version":[{"id":81562,"href":"https:\/\/www.skaylink.com\/de\/wp-json\/wp\/v2\/posts\/15001\/revisions\/81562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.skaylink.com\/de\/wp-json\/wp\/v2\/media\/15104"}],"wp:attachment":[{"href":"https:\/\/www.skaylink.com\/de\/wp-json\/wp\/v2\/media?parent=15001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.skaylink.com\/de\/wp-json\/wp\/v2\/categories?post=15001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.skaylink.com\/de\/wp-json\/wp\/v2\/tags?post=15001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}